For example, if a company suddenly floods the airwaves with a full-throttle advertising campaign, that would be considered blitz marketing. In modern English, it has become an informal way to describe what happens when a company tries to achieve something at lightening speed. ![]() The easiest way to define blitzscaling is to break it down into its components: blitz, which means “fast” or “quick”, and scaling, which refers to growing something large in a short amount of time. It’s made up of two words: Blitz and Scaling. Big Idea #1: Blitzscaling is a form of very rapid sustainable business growth that lets companies quickly reach a massive scale.īlitzscaling is a recently invented word. In these key points, you’ll learn what the word “blitzscaling” means why fortune favors the bold in today’s economy and how one of the keys to making money is often losing money. The main reason for this is blitzscaling. ![]() Many tech companies have grown from small, scrappy start-ups to large corporations in just a few years. These companies have taken over the world economy with a $3.5 trillion valuation from Silicon Valley alone. They’ve been replaced by Apple, Google, Microsoft, Amazon and Facebook. ![]() The top five companies in the past are no longer so. These included General Electric, Royal Dutch Shell, The Coca-Cola Company, ExxonMobil and Nippon Telegraph and Telephone. At the end of 1996, businesses that were founded in the industrial age were still some of the most valuable companies in the world.
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